Hello🙏,
I’m a new indie developer and I’m trying to understand review timing behavior.
Context:
App type: Game built with Unreal Engine 5
Initial submission: Entered “In Review” within 41 (?) hrs.
Result: Rejected due to icon similarity (icon too similar to an existing App Store icon)
What I did next:
I updated the icon to ensure it is clearly distinguishable and resubmitted.
A day later that, I removed/rejected that submission myself while it was "Waiting for Review" because I suspected the icon asset might still contain a transparency issue (this was my own precaution before Apple flagged anything).
I then corrected the icon asset and submitted again (current submission: Build 7).
Current status:
Status: Waiting for Review
Duration: 8 Calendar days in this state (09 Feb 1208 hrs and today is 17th Feb 26, 1044 hrs) for Build 7
Additional notes:
The app runs without crashes on my iPhone and iPad.
During the earlier review, Apple only raised the icon similarity issue (no functional issues were mentioned).
I contacted App Store Connect support; they couldn’t provide a queue timeline, but nothing appears flagged on their side.
Question: Is it normal for a resubmitted build (after correcting an icon-related rejection, and after a developer-cancelled submission) to remain in “Waiting for Review” for an extended period before switching to “In Review”?
I’m trying to understand if this is typical queue variability or if removing a submission and resubmitting can affect how long it stays in “Waiting for Review.”
Thank you for any insights.